Using Economic Theories to Analysis a Company Essay

Using Economic Theories to Analysis a Company - Essay Example is not so good. The company is facing stiff challenges from the competitors now. Its marketing strategies are believed to be ineffective compared to that of the competitors’. This report analyses the effectiveness of Apple Inc.’s marketing strategies in recent times with the help of its 2013 annual report. The recent recession has caused a lot of problems to companies all over the world in general and American companies in particular. The collapse of Lehman Brothers and many other American companies has caused concerns in the minds of American investors. Investors in share markets or stock markets are keen on knowing the present performances and the future prospects of prominent companies. The aim of this report is to analyze the performances of an American company in recent times with the help of established economic theories and principles. â€Å"Apple was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit† (Apple Inc. History, 2008). The initial name of the company was Apple computers since the company was interested only in doing business in the computer and operating system industry. However, the severe competition from the Microsoft, forced the company owners to explore other options to survive in the market. In the 80’s and 90’s, Apple computers struggled a lot to survive in the market. Many people thought that the company was on the verge of closing down. However, at the beginning of 2000, the company has diversified its business and entered the consumer electronics industry. The name of the company was changed from Apple computers to Apple Inc. to make the consumers all over the world aware that the company is no more a computer company, but a major player in the consumer electronics industry. A series of innovative products such as iPhone, iPod, iPad, iTunes etc were introduced in