Friday, November 29, 2019

What Could Shakespeare Be Saying About Honour and The Difference Between Male And Female Honour Essay Example

What Could Shakespeare Be Saying About Honour and The Difference Between Male And Female Honour? Essay Much Ado About Nothing is exactly that. It is a lot of dishonour and angst over something which never happened. So what did Shakespeare think about the gullibility and prejudices of the men and women of his time? All of the characters in the play are either honourable people unwittingly doing dishonourable things or dishonourable people deliberately doing honourable things, for example Don John: Lady Hero hath been falsely accusd, the Prince and Claudio mightily abusd, and Don John is the author of all, who is fled and gone. (5.3.102.5-9) I think this play is typical of William Shakespeares writing because he is challenging the opinions and social prejudices of the time he lived in. We will write a custom essay sample on What Could Shakespeare Be Saying About Honour and The Difference Between Male And Female Honour? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What Could Shakespeare Be Saying About Honour and The Difference Between Male And Female Honour? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What Could Shakespeare Be Saying About Honour and The Difference Between Male And Female Honour? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another strong example of Shakespeares free-thinking and non-stereotypical characters is The Taming Of The Shrew where the heroine of the story is at first a strong-willed and outspoken young woman, similar to Beatrice, who through out the course of the play is beaten, starved and mentally abused until her husband Petruchio is satisfied that he has tamed his wifes unladylike ways. As at the time this would not have been an uncommon occurrence then perhaps this play was a personal attack on events which Shakespeare may have been forced to play witness to at some point. However, having said that it was not a rare occurrence, it still shocked and concerned a lot of its early audiences when it was first played out. I think The Taming Of The Shrew was also very strongly focused on the idea of honour, however the events it involved were far more sinister than that of Much Ado About Nothing even though they are both considered comedies. Petruchios actions towards his shrewish wife Kate are not spawned from his want of a happy marriage, but from his desperately proud and egotistic personality. Those personal flaws are what makes him so neurotic about Kates behaviour as any actions on her part which are perceived to be in any way masculine impedes upon his own masculinity and therefore his male honour. This demonstrates the fact that in the sixteenth century, most married men were more concerned about what their peers thought of them than their own wives well-being. Returning to Much Ado About Nothing, the ideas of male, female and even familial honour play a prominent role in the story. However, whenever someone is dishonoured in the play, it is almost always a woman who gets blamed for it. The only exception to this rule is when Don Johns deceit is discovered, however even then, Leonato still blames Margaret even though she was probably tricked into doing it, FRIAR: Did I not tell you she was innocent? LEONATO: So are the Prince and Claudio who accusd her, Upon the error that you heard debated; But Margaret was in some fault for this, (5.3.103.27-30) Even when everyone knows that Hero is innocent and that it was all a trick played by Don John, they still do nothing about it until after Hero and Claudio, Beatrice and Benedick are married before they do anything about it which allows John time to run from the town. In the beginning of the play, Don Pedro, Claudio and Benedick have just returned from fighting a war against Don John and his comrades Borachio and Conrade. Despite this fact when they arrive in Messina, they are all together as one party and Don Pedro has seemingly forgiven his brother for whatever sparked the war. Everyone is courteous and polite to him, making no comment about it and even: LEONATO: Let me bid you welcome, my Lord, being reconciled to the Prince your brother:I owe you all duty. (1.1.27.21-22) This demonstrates how a felony or betrayal by a man is so easily forgotten, and has no effect on his honour or on his future reputation. This is almost disturbingly different to how people would have reacted if he had been a woman. They would most likely have been spitting on him in the streets and his family, rather than taking him with them wherever they went, and would have denied all associations with him. In fact, a wonderful example of Shakespearian biases is Leonatos proclamation of Do not live Hero, do not ope thine eyes; For did I think thou wouldst not quickly die, Thought I thy spirits were stronger than thy shames, Myself would on the rearward of reproaches, Strike at thy life. (4.1.79.16-20) This shows the attitudes during the sixteenth century which seem kind of skewed compared to our perceptions nowadays. Leonato is basically saying that he would rather his daughter was dead than have to live with the fact that his daughter is not a virgin. This is very different to how fathers react now, because now most young Western women are not virgins when they get married but nobody minds very much because this is generally the norm, the main exception to this rule being in the Islamic faith. In Islam, many young women are forced into arranged marriages which can put their lives in danger if they refuse. Some of these marriages are to men whom the girls have never met let alone fallen in love with which can make the faith seem very behind the times, particularly as even in Shakespeares time people were often married for love like Hero and Claudio, Beatrice and Benedick. Many of the characters seem honourable at the beginning of the play but seem to become darker as it continues. In particular John, he is a bastard so he is, even at the beginning of the play less honourable than others, like Claudio. John is quiet and submissive a lot of the time and seems grateful to his half-brother for having him with them and particularly to Leonato for welcoming him into his home as a friend, I thank you, I am not of many words, but I thank you. (1.1.27.23-24) He is often described as melancholy or morose, these words make the audience empathise with him as in Shakespearian times, to be melancholy was associated with being in love or in particularly, with being in an unrequited love, something which made a man a lot more interesting to the women and would improve what his male peers thought of him and therefore make him more honourable. Having said that, and although there is no mention of Johns emotional attachments, some portrayals of the play have implied that there is an affair between Don John and his man-servant Conrade who is also described as being born under Saturn which generally implies that they are miserable or melancholy characters (again, both supposed symptoms of being in love). This in itself would have been unheard of and possibly the most dishonourable and therefore worst thing to be branded (even worse than being a coward) and if Shakespeare had intended for John to come off as being homosexual then not only would Shakespeare have been ridiculed, his views rejected by all, and he could even have faced being arrested, committed to the dreaded Bedlam Hospital and excommunicated. Had John been homosexual, he could have looked forward to a cell in Bedlam or prison, and possibly even execution, whatever the consequences were it would certainly have made him even more of an outcast than he is already because it is only in very recent years that homosexuality has become accepted in society and even now, there are many societies which frown on it, the Catholic church and Islam in particular. John would have been completely dishonoured had someone discovered him to be homosexual. John seems almost proud of his treacherous personality as he boasts to his men: it must not be denied but I am a plain-dealing villain. he also says I cannot hide what I am: I must be sad when I have cause, and smile at no mans jest, eat when I have stomach, and wait for no mans leisure: sleep when I am drowsy, and tend on no mans business, laugh when I am merry, and claw no man in his humour. (1.3.34.2-7) This makes him seem slightly less of a villain and therefore of a more honourable character because he is actually admitting that he is a bad person. When reading the script of the play, it is quite easy to miss John a lot of the time but when the play is performed John is present during almost every scene even though he doesnt say anything in them. The fact that he is always in the scenes but never joining in the jokes or the general joviality of the group and instead feels more comfortable hovering on the outside, never quite making it into the main group rather implies that he does seem to long for the sort of camaraderie that exists between his brother, Benedick and Claudio probably made to seem particularly strong to him because of his sense of being shunned, unloved and dishonourable all his life because of his being a bastard. This was the generally conceived opinion about illegitimate children during the sixteenth and seventeenth centuries however again, nowadays we do not think like this, in fact around half of the population come from single parent families with children from one night stands or failed relationships. I think Shakespeare attempts to persuade his audience to dislike and find people dishonourable based on what they do and not on whether or not their parents were married when they were born. I think this because all of the bastards written in Shakespeares plays are written as villainous or unkind characters, for another example Edmund in King Lear. However, this could be interrupted two completely different ways, one: Shakespeare wanted people to look past the characters illegitimacy and judge them on their actions, or two: Shakespeare shared the common belief of his time that if a person is illegitimate then they will always be bad people so that is what he writes them as. John is a fairly good person for the first part of the play, certainly not matching up to his brother and only starts to show his true colours, namely his black hearted villainy and his yellow-bellied cowardice. Throughout the play though, John is doing things which are dishonest and dishonourable but until he flees instead of staying to face the consequences of his actions at the end of the play, in doing this, he brands himself a coward. Being a coward is basically the only way a man could dishonour himself, whereas a woman could dishonour herself easily. For instance she could have sex out of wedlock, this is what Hero is accused of and nothing she says to the contrary seems to matter whereas if a man (any man, even John) had been accused of the same thing then he could have denied it and that would have been an end to it. The worst thing John could have done would have been to run, unfortunately he does just that: He is composd and framd of treachery, And fled he is upon this villainy. (5.1.96.20-21) In contrast, his companions Borachio and Conrade show their true honourable characters by staying behind to face the consequences of their actions even though they did it under Johns command: BORACHIO: Let this Count kill me: I have deceived even your very eyes: what your wisdoms could not discover, () my villainy they have upon record, which I had rather seal with my death, than repeat over to my shame: the lady is dead upon mine and my masters false accusation: and briefly, I desire nothing but the reward of a villain. (5.1.96.2-13) Benedick is a difficult character because he has many honourable traits but he is fickle, somewhat two faced and shallow: He hath every month a new sworn brother. (1.1.25.6-7) God help the noble Claudio, if he hath caught the Benedick, it will cost him thousand pounds ere a be cured. On the other hand, he is loyal to Beatrice and is even willing to murder his best friend Claudio to defend Beatrices cousins honour, albeit a little reluctantly at first, BEATRICE: Kill Claudio. BENEDICK: Ha, not for the wide world. () Is Claudio thine enemy? BEATRICE: that hath slandered, scorned, dishonoured my kinswoman? Act IV, Scene I, Page 84, Lines 18-31. He does eventually agree, BENEDICK: Think you in your soul the Count Claudio hath wrongd Hero? BEATRICE: Yea, as sure I have a thought, or a soul. BENEDICK: Enough, I am engagd, I will challenge him, (4.1.85.22-25) Benedick also later calls Claudio a coward, this being a direct insult, Claudio would have no choice but to meet his challenge because if he didnt then not only would he be branded a coward by everyone, he would also be extremely dishonoured and likely never properly redeem himself, this would also make him more like John than any of them would probably be comfortable with. The way honour is earned and lost in the play and in the sixteenth century, is very different for men and women, the best example of this in the play is of course Hero. The reason she loses her honour is because she is supposedly not a virgin on her wedding day, however if Claudio were not a virgin then there would be very little fuss made about it. Hero is a young woman, of honourable birth so she was respected from birth, however when it is thought that she is no longer a virgin, almost everyone turns on her except for her cousin Beatrice and her maid Margaret. Beatrice persuades Benedick of Heros innocence but it takes the Friar and even a full confession from Borachio, Conrade and Margaret before Leonato and his brother Antonio are persuaded. This demonstrates the damage that could be inflicted by even the slightest suspicion of inappropriate or dishonourable behaviour during the sixteenth century. Having said that this only happened in Shakespeares time, if you compare the characters reactions to the accusations in the play to the likely reactions of an Islamic or Muslim family today, then there would be very little difference, young women in Islam are still very much considered inferior to the men and are therefore in more danger of having false accusations thrown at them and there being tragic repercussions from it. Anoth er similarity to modern day life is the fact that had Hero been a man, then not only could she have denied the accusations of her being unfaithful but, had she wanted to, she could have owned to them and probably improved her social status by doing so, this outcome applies to the era the play is set in but also very much so in the present day. There are even prejudices and biases between classes in the play, not just between sexes. Margaret and Hero are both unfaithful in the play, however truthfully Hero is only thought to be, Margaret is seen making love to her lover, Don Johns man Borachio at Heros window: DON PEDRO: I am sorry you must hear:upon mine honour, Myself, my brother, and this grieved Count Did see her, hear her, at that hour last night, Talk with a ruffian at her chamber window, Who hath indeed most like a liberal villain, Confessd the vile encounters they have had A thousand times in secret. (4.1.79.8-15) When everyone thinks it was Hero who was seen, they are all in an uproar about it but when it is discovered that it was not Hero but her maid Margaret, nobody bats an eye that she is not a virgin because she is of a lower class and almost expected to do things so sinful as make love to a man whom she is not married to. The works of Shakespeare are unusual in the fact that many of his plays breech the typical morals and views of the people of his time. His plays, in particular his comedies, often show authority figures in a bad light. Not all authority figures but almost always the heads of families: the Lords Montague and Capulet in Rromeo and Juliet (a tragedy) are shown as quite tyrannical because their hatred for each other makes them disregard their own childrens feelings which leads to the suicide of Romeo and Juliet and the murder of Mercuchio and Tybalt. In Much Ado About Nothing, Shakespeare shows every authority figure in a bad light except for the Friar who, aside from Beatrice, is the only one who believes in Heros innocent the whole time. The others however, do not fare so well. Leonato and Antonio are more inclined to believe the words of three men whom they hardly know than those of their niece and daughter, and Leonato even says that he would rather Hero was dead than have to live with the shame shes supposedly brought on them all. Don Pedro, who is the Prince of Arragon, having just fought a war against his brother John and therefore knowing his intentions are likely to be less than that of a concerned companion, believes John when he says that Hero is unfaithful to Claudio, although in fairness, he does think that he himself witnessed it as well. As for Claudio, he is shown as naà ¯Ã‚ ¿Ã‚ ½ve, gullible and fickle. At first he adores Hero and enlists Don Pedro to woo her for him, then when the idea is planted in his head by none other than Don John, that Pedro is only wooing Hero for himself, Claudio turns against his best friend JOHN: you are very near my brother in his love, he is enamourd on Hero(2.1.40.18-19) BEATRICE: The Count is neither sad, nor sick, nor merry, nor well: but civil Count, civil as an orage, and something of that jealous complexion, (2.1.44.13-15) then when he is told that Pedro was wooing her for him, Claudio reconciles himself to Don Pedro again and resumes his position as lap-dog. DON PEDRO: here Claudio, I have wooed in thy name, and fair Hero is won. (2.1.44.18-19) CLAUDIO: Lady, as you are mine, I am yours, I give away myself for you, and dote upon the exchange. (2.1.44.27-29) In conclusion and having studied briefly other works by William Shakespeare, it is my opinion that on the whole Shakespeare did not agree with many of the morals, prejudices or opinions held by his peers. In particular, I believe that he did not share the general opinion of male superiority, or at least not as much as others did. I believe this because almost every one of his plays features a strong willed and dominant woman, in this case Beatrice, who ends up happy. He also portrays a downtrodden or submissive woman, in this case Hero, who, at some point in the course of the play gets beaten down and defeated, whether metaphorically (Hero) or quite literally as in The Taming Of The Shrew, Kate who begins as a fiery young woman much like Beatrice who marries a man she does not love and finishes the play with a disturbing monologue about a womans job being to obey her Lord completely and never fight with him or nag him. Finally Juliet, in Romeo and Juliet who, believing her love for h er new husband to be pointless because of their warring families decides to run away with Romeo rather than stand and defend their marriage to their parents, this in my opinion misguided decision leads to both their deaths. I also think that Shakespeare felt that honour and dishonour are not things which one can be born with, rather they must be earned by ones lifes deeds, or misdeeds as the case may be. He also seems to be very judgmntal of his own sex as the bards song in the play clearly shows that Shakespeare was less than content with the way men treated women in his time and that he thought women were certainly the fairer sex: Sigh no more ladies, sigh no more, Men were decievers ever, One foot in sea, and on on shore, To one thing constant never, The sigh not so, but let them go, And be you blithe and bonny, Converting all your sounds of woe Into Hey Nonny Nonny! Victoria Holland 11BM

Monday, November 25, 2019

Characters in The Poisonwood Bible and The Awakening Essay Example

Characters in The Poisonwood Bible and The Awakening Essay Example Characters in The Poisonwood Bible and The Awakening Paper Characters in The Poisonwood Bible and The Awakening Paper Essay Topic: The Awakening The Bible Barbara Kingsolver’s The Poisonwood Bible and Kate Chopin’s The Awakening both portray the desire of women to seek independence as seen by Orleanna and Edna’s dissatisfaction with treatment from their husbands, the significant decision to leave their current locations, and the self-discovery found in a life that breaks their expected norms. Although Leonce and Nathan live on opposite sides of the world, they show a similarity in how they treat women as objects, evoking unhappiness due to this treatment. For example, one of the first scenes in The Awakening portrays Leonce’s genuine attitude towards Edna. The story states, â€Å"‘You are burnt beyond recognition,’ Mr. Pontellier added, looking at his wife as one looks at a valuable piece of personal property which has suffered some damage† (Chopin, 7). This quote exemplifies Leonce’s condescending nature and his tendency to view Edna as only an object that benefits his self image, which causes Edna to feel rather worthless in the marriage. As the story progresses, readers see deeper into Edna and Leonce’s relationship, only to realize how truly dissatisfied Edna is with the expectations and treatment she receives from her husband. â€Å"If there is any real discord between the couple it is that Leonce wishes Edna to have more di rect involvement with her children. It is only when she breaks with every social convention of the time that he questions her as a wife† (Kate Chopin’s â€Å"The Awakening,† Caldwell). This constant questioning that Leonce lays upon Edna only causes her to become more disgruntled with her marriage. Orleanna experiences similar treatment from Nathan in The Poisonwood Bible and can relate to Edna’s struggle of being worn out by her husband’s immense expectations. As Orleanna and her four daughters grow accustomed to dealing with Nathan’s overzealous and overdriven attitude in Kilanga, they begin realizing that Nathan does not value them like

Thursday, November 21, 2019

Social Constructivism Essay Example | Topics and Well Written Essays - 3000 words

Social Constructivism - Essay Example Social constructivism does not distinguish between truth and falsehood, judging both equally suspendable. It leaves no place for the distinction between true and false accounts of nature in its accounts of the development of science. By being uninterested in whether a science is true, by treating truth and falsity equally, that is, by treating unequal as if they were equal, constructivists suspend and fail to see the essential. Whereas it would be a major accomplishment for the sociology of science to explain true knowledge as well as false pretensions of knowledge, it is a major regression for such sociology to obscure the difference between the two. A central theme of social constructivism is that no social practice must be enshrined as a restricted way of getting at truth. No practice can put claim to universal, eternal, or context-free legitimacy. Social constructivists and other postmodernists seek to demystify or deconstruct science's epistemic authority. One route to demystifi cation is to argue that science is just a highly elaborate set of social conventions--a "discursive formation" (Foucault) or "form of life" (Wittgenstein)--which arose in a particular historical setting and captured the loyalty of our culture, but which has no intrinsic claim to epistemic superiority. Translated into our terminology, this position implies that science is veritistically no better than other practices, despite the special reputation it enjoys. The constructivist perspective embodies a number of theoretical tensions stemming. from its attempt to embrace a relativistic epistemology with respect to selected aspects of science while exhibiting a fairly inflexible commitment to epistemological realism in its own work. ( Woolgar 1983: 262) Constructivist sociologists adopt a variety of strategies in their attempt to defend themselves against the criticism that constructivism undermines itself. Some constructivists merely assert that constructivism does not undermine itself, in the hope that repetition will be as effective as argument or evidence. Other constructivists claim that their studies analyze how the original account was arrived at, but have no implications for the truth or falsity of that account. Constructivists thereby only criticize the view that scientists see the world "plainly," "straightforwardly," without skills ( Yearley 1991: 120, 143). Thus constructivist sociology of science has no implications concerning the validity of science, constructivist criminology has little bearing on the

Wednesday, November 20, 2019

In 2014, why women still earn less than men in Canada Annotated Bibliography

In 2014, why women still earn less than men in Canada - Annotated Bibliography Example Additionally, the article describes changes in the female graduate earning across different years from 1988 to 2007. The trend facilitates easy comparison and understanding of the various differences that prevail amidst gender disparity. Based on the article, the first two to five years after graduation have female graduates earn 6% to 14% less than men. The distribution furthermore links job attributes and observable personal characteristics found in women as major drivers of gender wage differences between men and women. In this respect, Boudarbat and Connolly article proves worthwhile in not only explaining but also detailing reasons why women still earn less than men in Canada. Chapter three of Hobbs and Rice’s book focuses on poverty as a major problem in the Canadian society. The social assistance resulting from the process makes it difficult to ascertain employment security, housing and working conditions. Hobbs and Rice reiterates that the difference forces unequal distribution of wealth in the society especially in Canada where there is less social infrastructure. Based on the book, regardless of occupation, women earn less as compared to men. The risk is mainly prevalent in Aboriginal women who face illumination from policy antecedents. In addition, Hobbs and Rice identify unattached and limited involvement of the Canadian authorities as major factors that influence the ability of women to remove poverty from the Canadian society. Evidently, the rate of poverty is higher in the country as it was in the past 30 years. The main reason according to Hobbs and Rice directly links to wage disparity, which leaves women with no capital and investment. Therefore, the book is important for the research as it brings into light several factors that contribute to uneven earnings while providing effects in the hind sight. Chapter four of the book describes the role, effects and

Monday, November 18, 2019

NEW HAIR PRODUCT Essay Example | Topics and Well Written Essays - 1000 words

NEW HAIR PRODUCT - Essay Example Marketing strategy. Initially ARG Hairs Group wanted Hair Softe to be carried by supermarkets in UK and Ireland. ARG Hairs Group also plans to open a company website wherein prospective customers can order the product on line. A separate study on the marketing strategy is being prepared to initialize the campaign. Production capability. Hair Softe Shampoo is a commodity item that is saleable for both men and women, and a target of 24,000 ml units of shampoo monthly could easily be sold in the UK market. It has a production capacity of 1,000 ml. units per day, but has the capability to increase future production. Investment plan. An investment of $150,000 and equity capital of ARG Hairs Group are needed to launch the product in the market. Owners’ capital is $65,000.00 while investors will have to provide $150,000 in form of stock equity. 1. The return on the equity of the owner is 9% on the first year of operation. The 9% return on investment is higher than the prevailing bank rate of interest in UK which is 0.5%. UK interest rate is expected to remain at the recent level because of the government’s monetary policy. (Bank of England, 2011) Monetary Policy Decisions. (http://www.bankofengland.co.uk/) 2. The cash flow statement of the company prepared for a 12 month operation shows that for the first three months there is a shortage of cash inflow to sustain all the expenses of the company and there is a need for an outside financing for its day to day operations because of capital expenses during these months. Thereafter, after March, company will have available cash to pay for its loan obligations, taxes and interest and to pay for equity. The cash flow has been prepared based on the 1,000 ml. units of production per day and operations of 24 days in a month. Sales are expected to increase by 5% a month, and profit is also anticipated along the operations. The cash flow statement present all the cash expected to be

Saturday, November 16, 2019

Promotion Mix To Create An IMC Campaign Marketing Essay

Promotion Mix To Create An IMC Campaign Marketing Essay As defined by the American Association of Advertising Agencies, integrated marketing communications (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan (Elliott, 2012, P:491). Companies that sell products or services use some or all of the components of a marketing and communications mix, also called a promotional mix. These include advertising, personal sales, sales promotions, public relations and direct marketing. Most national brands use all parts of the mix, each in proportion to the needs of the product. Cereal makers, for example, concentrate most efforts and money on advertising and sales promotions, such as coupons. Other products call for different mix ratios, with some mix components completely eschewed. In addition to these key promotional tools, the marketer can also use other techniques, such as exhibitions and product placement in movies, songs or video games, which have been growing in popularity in recent years. Before proceeding any further, however, it is important to stress that promotional mix decisions should not be made in isolation. As we saw with pricing, all aspects of the marketing mix need to be blended together carefully. The promotional mix used must be aligned with the decisions made with regard to product, pricing and distribution, in order to communicate benefits to a target market. But for a soft-drinks maker like Pepsi, IMC can also be used can be used to create more communication impact, e.g. Advertising can be combined with sales promotions and a little bit of public relations such as sponsorship/events. From the facts of the case study, Pepsi used a new approach in its marketing communication. Pepsi holds the number one, third and fourth position among music, overall position among all companies, and entertainment channels. It gives a significant contribution on the music channels with 12.81% share of coverage and holds the first position in that category. It has the third position on the whole TV media with overall 4.29% share of coverage, the effectiveness of which is reported in reduction by researchers (Kotler Keller 2006, p.576). Similarly, it comes at number fourth on entertainment channels. Overall, these new media win the trust of consumers by connecting with them at a deeper level. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more sophisticated. Q2. How effectively has Pepsi integrated digital and traditional media for the promotion of their products? Provide examples of digital media used. Nowadays millions of consumers converse on a daily basis in online communities, discussion forums, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. It has been said that traditional media is losing its face value and that the Internet is a fad and digital only applies to the millennium generation. While that may seem true, if you want to stay on the innovative cusp for your business, use both traditional and internet media marketing and here are some reasons why: 1. Online conversations can power or deflate a companys brand. Do you have a presence? 2. Discover specific issues that are being discussed around your company, brand or organization and create feedback to these issues. 3. There may be events, trends and issues that may be influencing industry and brand buzz. 4. Measure how your online and offline marketing campaigns resonate with consumers. 5. Leverage word-of-mouth to drive brand credibility, and ultimately sales if you use face-to-face marketing, Internet Marketing, Search Engine Optimization Strategy, and Social Media Strategy correctly. People are more likely to communicate through both word-of-mouth and social media when they are engaged with the product, service, or idea. This engagement may come naturally for supporters of causes, political candidates, and trendy new technological products. However, it can also be creatively stimulated for products and services which generate less psychological involvement of customers. For example, Pepsi (2008) uses its Pepsi Stuff online customer loyalty program to engage consumers by enabling them to redeem points for MP3 downloads, television show downloads, CDs, DVDs, electronics, and apparel. Campaign participants are also allowed to participate in sweepstakes drawings for larger prizes, such as home theater systems and trip giveaways. Coca Cola (2008) has a similar campaign entitled My Coke Rewards. According to Nielson research, TV users watch more than ever before (an average of 127 hrs, 15 min per month) and these users are spending 9% more time using the Internet (26 hrs, 26 min per month) from last year. Approximately 220 million Americans have Internet access at home and/or work with a growing number using the Internet for research and social media. Knowing this research, traditional media entertains and communicates to a mass audience whereas digital media entertains, communicates with, and engages the individual. The benefits of digital media can be highly measurable and marketers can often see a direct effect in the form of improved sales in addition to establishing a direct link with the consumer. This can also be cost effective. However, the pitfalls of digital marketing can be that the medium is new, constantly changing and evolving with results that vary. You often get what you ask for! Digital media is known as digitized content (text, graphics, audio and video) that can be transmitted over the Internet. While digital media consumption such as twitter, facebook, youtube etc have increased tremendously, Pepsi cannot ignore consumers who still rely on traditional media for their informative and entertainment needs, as a result, 2/3 of their advertising budget is still dedicated to traditional media. Marketers must strike a good balance between using traditional and digital/social media and other promotional tools Q3. How might Pepsi measure the effectiveness of its new campaign? Provide examples. The most suitable criteria for evaluating the effectiveness of advertising, depends on a number variables, such as the advertising goals, the type of media used, the cost of evaluation, the value that the business or advertising agency places on evaluation measures, the level of precision and reliability required, who the evaluation is for and the budget. It is difficult to accurately measure the effectiveness of a particular advertisement, because it is affected by such things as the amount and type of prior advertising The best measurement of a campaigns effectiveness is its ability to meet its objectives. From the case study, Pepsis objectives could be: Attract more competitors users (such as Coca-Cola) Increase sales volume Hold present Customers Create brand awareness To project a rejuvenated image for Pepsi as a socially responsible corporation To change consumer attitudes from neutral or unfavourable (it is a soft drink after all) to positive To use newer, digital media to engage in two-way communication with their customers/public. To communicate its new image via it new packaging Generally, Pepsi could use the following to measure the campaigns effectiveness: Stimulate an increase in sales Remind customers of the existence of a product Inform customers Build a brand image Build customer loyalty and relationship Change customer attitudes Marketers recognize that in the modern world of marketing there are many different opportunities and methods for contacting current and prospective customers to provide them with information about a company and/or brands. The challenge is to understand how to use the various IMC tools to make such contacts and deliver the branding message effectively and efficiently. A successful IMC program requires that marketers find the right combination of communication tools and techniques, define their role and the extent to which they can or should be used, and coordinate their use. To accomplish this, the persons responsible for the companys communication efforts must have an understanding of the IMC tools that are available and the ways they can be used.

Wednesday, November 13, 2019

Philippine ethnic architecture :: essays research papers

Philippine Ethnic Architecture - Ethnic culture lies on Phil. Architecture, an amalgam on Anglo-Saxon, Latin, Indian, Chinese, Japanese & other foreign influences with sensibility of Pre-Hispanic, Pre-Western & Southeast Asian. Its Ethos’s is linked with elements and creatures. It draws inspiration from environment. It also responds to man’s communal and social needs. General Characteristics - Ethnic Structures are made of natural materials such as wood, vegetations & sometimes molds. The favorite material is bamboo, which is used for doors, flooring siding, roofing & many others. It is informal and usually designed by the owner itself and executed with manpower provided by his family and the community. Often influenced first by tradition, second by chance. Most ethnic houses conform to a general pattern: have steep thatched roofs to facilitate drainage; elevated on posts or stilts and have slanted flooring. The result is generally a comfortable and functional, yet durable and structurally stable. Decorations are aesthetics and socio-politico-religious factors. Pig skulls and carabao horns for instance in Ifugao to indicate social position. It is at modest proportions as it is used essentially as a shelter from the elements and as a place to cook, eat and sleep. At other times, the house doubles as a social and cultural center. It becomes the setting for weddings, wakes, death anniversaries, religious rites and other life-cycle celebrations. Ethnic architecture can be classified using four different considerations:   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  1. According to structural methods used   Ã‚  Ã‚  Ã‚  Ã‚  2. According to use or function   Ã‚  Ã‚  Ã‚  Ã‚  3. According to historical period   Ã‚  Ã‚  Ã‚  Ã‚  4. According to cultural groups or people Types of Structures in History - Ethnic architecture has evolved in response to changes in time and history. Cave dwellings were perhaps the earliest shelters in the Philippines. The next stage of evolution of ethnic architecture was marked by the appearance of the â€Å"lean-to†, the first attempt at building. The practice of kaingin gave rise to a more settled life in a real house. But durability was not a major concern. The introduction of wet rice agriculture brought about a truly settled life and a need for a more permanent dwelling. The bahay kubo, the dwelling of the lowland, christianized populace had already been established even before the Spaniards came. Because of different environments, upland and lowland houses developed interesting contrasts. Lowland houses have more open, airy interiors, while upland ones are more tightly enclosed. Special types of houses developed in various parts of the Philippines. In Sulu archipelago, houses were built over water.